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Hospitality marketing management /

Robert D. Reid, David C. Bojanic.

Hospitality marketing management / Robert D. Reid, David C. Bojanic. - 3rd - New York : John Wiley, 2001. - xv, 432 p.

Includes bibliographical references and index.

ISBN: 471354627

Subjects--Topical Terms:
Hospitality industry --Marketing--Food service --Marketing--Restaurants --Marketing.

Dewey Class. No.: 647.950688 R353

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