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Strategic management of technology and innovation /

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.

Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 3rd - Boston : McGraw-Hill/Irwin, 2001. - xiii, 990 p.

Includes bibliographical references and indexes.

ISBN: 72312831

Subjects--Topical Terms:
Technological innovations --Management--New products --Management--High technology industries --Management.

Dewey Class. No.: 658.514 B954

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