The business marketing course :
David Ford ; Pierre Berthon ... [et al.].
The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.]. - 2ND - Chichester : John Wiley, 2002. - xv, 238 p.
Includes bibliographical references and index.
471877220
Marketing--Marketing --Management--Business networks --Management.
658.8 F699
The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.]. - 2ND - Chichester : John Wiley, 2002. - xv, 238 p.
Includes bibliographical references and index.
471877220
Marketing--Marketing --Management--Business networks --Management.
658.8 F699