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Marketing /

Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel"

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel" - 6th - Ohio : South-Western, 2002. - xiv, 751 p. "

Include bibliographical references and indexes.

ISBN: 324068611

Subjects--Topical Terms:
Marketing--Marketing --Management.

Dewey Class. No.: 658.8 L218

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