Marketing strategies for the new economy /
Lars Tvede and Peter Ohnemus.
Marketing strategies for the new economy / Lars Tvede and Peter Ohnemus. - New York : Wiley, 2001. - x, 246 p.
Includes bibliographical references and index.
471492116
Marketing --Management--Marketing --Technological innovations--High technology --Marketing--Internet marketing.
658.8 T968
Marketing strategies for the new economy / Lars Tvede and Peter Ohnemus. - New York : Wiley, 2001. - x, 246 p.
Includes bibliographical references and index.
471492116
Marketing --Management--Marketing --Technological innovations--High technology --Marketing--Internet marketing.
658.8 T968