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Marketing :

William M. Pride, O.C. Ferrell.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 12th - Boston : Houghton Mifflin , 2003. - various pagings

Includes bibliographical references and indexes.

ISBN: 618192433

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 P947

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