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Effective marketing: creating and keeping customers in an e-commerce world. /

William G. Zikmund, Michael d'Amico"

Effective marketing: creating and keeping customers in an e-commerce world. / William G. Zikmund, Michael d'Amico" - 3rd - Ohio : South-Western, 2002. - x, 553p.

Includes bibliographical references and index.

ISBN: 324125690

Subjects--Topical Terms:
Marketing--Consumer behavior--Export marketing.

Dewey Class. No.: 658.8 Z68

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