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Marketing communications :

P R Smith with Jonathan Taylor.

Marketing communications : an integrated approach / P R Smith with Jonathan Taylor. - 3rd - London : Kogan Page, 2002. - xvi, 640 p.

Includes bibliographical references (p. 628) and index.

ISBN: 749436697

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802 S642

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