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Marketing research :

Alan T. Shao.

Marketing research : an aid to decision making / Alan T. Shao. - 2nd - Ohio : South-Western, 2002. - xxiii, 610 p"

Includes bibliographical references and index.

ISBN: 324074506

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 S528

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