Marketing research :
Gilbert A. Churchill, Jr., Dawn Iacobucci.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. - 8th - Fort Worth : Harcourt College Publishers, 2002. - xxvi, 1006 p"
Includes bibliographical references and indexes.
30331013
Marketing research.
658.83 C563
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. - 8th - Fort Worth : Harcourt College Publishers, 2002. - xxvi, 1006 p"
Includes bibliographical references and indexes.
30331013
Marketing research.
658.83 C563