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Consumers /

Eric Arnould, Linda Price, George Zinkhan.

Consumers / Eric Arnould, Linda Price, George Zinkhan. - 1st - Boston : McGraw-Hill, 2002. - xviii, 750 p.

Includes bibliographical references and indexes.

ISBN: 256133603

Subjects--Topical Terms:
Consumer behavior--Consumer behavior --United States.

Dewey Class. No.: 658.8342 A765

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