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Consumer behavior /

Wayne D. Hoyer, Deborah J. MacInnis.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - 2nd - Boston : Houghton Mifflin, 2001. - xxi, 681 p.

Includes bibliographical references (p. 563-641) and indexes.

ISBN: 618013261

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: 658.8 H868

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