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Marketing strategy: planning, implementation, and control /

Subhash C. Jain

Marketing strategy: planning, implementation, and control / Subhash C. Jain" - New Delhi : Cengage Learning, 2004. - 673 p.

Includes bibliographical references and indexes.

ISBN: 8131505434

Subjects--Topical Terms:
Marketing --Management.

Dewey Class. No.: 658.8 J254

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