Marketing channels :
Lou E. Pelton ... [et al.].
Marketing channels : a relationship management approach / Lou E. Pelton ... [et al.]. - 2nd - Boston : McGraw-Hill/Irwin, 2002. - xxvi, 514 p.
Includes bibliographical references and index.
72895128
Marketing channels--Relationship marketing.
658.84 P393
Marketing channels : a relationship management approach / Lou E. Pelton ... [et al.]. - 2nd - Boston : McGraw-Hill/Irwin, 2002. - xxvi, 514 p.
Includes bibliographical references and index.
72895128
Marketing channels--Relationship marketing.
658.84 P393