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Direct marketing in Practice /

Brian Thomas, Matthew Housden"

Direct marketing in Practice / Brian Thomas, Matthew Housden" - Oxford : Butterworth Heinemann, 2002. - vii, 348p"

Includes bibliographical references and index.

ISBN: 750624280

Subjects--Topical Terms:
Marketing--Direct marketing.

Dewey Class. No.: 658.84 T454

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