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International marketing /

Philip R. Cateora, John L. Graham.

International marketing / Philip R. Cateora, John L. Graham. - 11th - New York : Irwin McGraw-Hill, 2002. - xxv, 694 p.

Includes bibliographical references and indexes.

ISBN: 71123121

Subjects--Topical Terms:
Export marketing--International business enterprises.

Dewey Class. No.: 658.848 C359

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