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International marketing strategy :

Isobel Doole, Robin Lowe.

International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. - 3rd - London : Thomson Learning, 2001. - xvi, 453p.

Includes bibliographical references and index.

ISBN: 1861527721

Subjects--Topical Terms:
Export marketing --Management--Export marketing --Management --Case studies.

Dewey Class. No.: 658.848 D691

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