Normal view MARC view ISBD view

Advertising management concepts and cases /

Manendra Mohan

Advertising management concepts and cases / Manendra Mohan - New Delhi : Tata McGraw-Hill, 2001. - xi, 418p.

Includes index.

ISBN: 74517805

Subjects--Topical Terms:
Advertising management--Strategy planning--Advertising strategy planning--Media decisions--Promotional media.

Dewey Class. No.: 659.1 M697

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)