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Wirtz, Bernd W.

Digital Business and Electronic Commerce : Strategy, Business Models and Technology / Bernd W. Wirtz - Cham, Switzerland : Springer; 2021 - 758.p, col. ill. ; 24.cm. - Springer Texts in Business and Economic .

Bibliography note: Includes bibliographical references.

Part I Introduction--
1 Foundations of Digital Business--
2 Mobile Business--
3 Social Media Business--
4 Digital Government--
Part II Technology, Digital Markets and Digital Business Models--
5 Digital Business Technology and Regulation--
6 Internet of Things--
7 Artificial Intelligence, Big Data, and Cloud Computing--
8 Digital Platforms, Sharing Economy, and Crowd Strategies--
9 Digital Ecosystem, Disintermediation, and Disruption--
10 Digital B2C Business Models--
11 Digital B2B Business Models--
Part III Digital Strategy, Digital Organization and E-commerce--
12 Digital Business Strategy--
13 Digital Transformation and Digital Organization--
14 Digital Marketing and Electronic Commerce--
15 Digital procurement--
16 Digital Business Implementation--
Part IV Digital Case Studies--
17 Google/Alphabet Case Study--
18 Selected Digital Case Studies--
19 The Digital Future: A Brief Outlook

ISBN: 9783030634810

Subjects--Topical Terms:
Busniess--Digital Business
Electronic Commerce

Dewey Class. No.: 658.0285