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Marketing Management /

Kotler, Philip.

Marketing Management / Kotler, Philip; Keller, Kevin Lane, - New York : Pearson, c2021. - xv, 608 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781292404813

Nat. Bib. No.: GBA1-08001

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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