Normal view MARC view ISBD view

Marketing management :a south asian perspective / (Record no. 2276)

MARC details
000 -LEADER
fixed length control field	00589nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190316s2013 gb 000 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131767160
040 ## - CATALOGING SOURCE
Original cataloging agency	ECUCL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 K874
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name	Philip Kotler ... [et al.].
245 00 - TITLE STATEMENT
Title	Marketing management :a south asian perspective /
Statement of responsibility, etc.	Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement	14th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Pearson Education,
Date of publication, distribution, etc.	2013.
300 ## - PHYSICAL DESCRIPTION
Extent	(various pagings)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Marketing management
--	Strategic management

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Central Library	Central Library	03/26/2019		658.8 K874	001284	03/26/2019	C.1	03/26/2019	Books
		Dewey Decimal Classification			Central Library	Central Library	01/02/2024		658.8 K874	001285	01/02/2024	C.2	01/02/2024	Books