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Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.

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Material type: Text

TextLanguage: English Series: The Dryden Press series in marketingPublication details: Forth Worth : Harcourt College, 2002.Edition: 2ndDescription: xxi, 569 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.8 H699 (Browse shelf(Opens below))	C.1	Available	001137

Includes bibliographical references and index.

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