Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextLanguage: English Publication details: Boston : Irwin/McGraw-Hill, 2001.Edition: 5thDescription: xx, 795, GL13, EN22, CR3, IN19 pISBN: - 72314451
- 659.1 B427
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| 659.1 A681 Contemporary advertising / | 659.1 A681 Contemporary advertising / | 659.1 A681 Contemporary advertising / | 659.1 B427 Advertising and promotion : | 659.1 B783 Advertising excellence / | 659.1 B853 The advertising handbook / | 659.1 M697 Advertising management concepts and cases / |
Includes bibliographical references and index.
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