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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr ... [et al.].

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Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2006.Edition: 5thDescription: xx, 346 pISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.8 W177 (Browse shelf(Opens below))	C.1	Available	001957

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Previous	658.8 S792 Fundamentals of marketing /	658.8 T968 Marketing strategies for the new economy /	658.8 V465 2021 Marketing analytics : essential tools for data-driven decisions /	658.8 W177 Marketing strategy :	658.8 W365 Understanding and designing marketing research /	658.8 W763 Digital marketing :	658.8 X3 Marketing in the new millennium: 36 trends that will change business and marketing /	Next

Includes index.

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