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Strategic Brand Management and Development : creating and marketing successful brands / Sotiris T. Lalaounis.

By:

Lalaounis, Sotiris T, 1980- [author.]

Material type: Text

TextPublisher: New York, NY : Routledge, Taylor and Francis Group, 2021Edition: 1st edDescription: 344 pContent type:

text

Media type:

computer

Carrier type:

online resource

Subject(s):

Additional physical formats: Print version:: Strategic brand management and developmentDDC classification:

658.8

Summary: "This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.8 L353 2021 (Browse shelf(Opens below))	C.1	Available	008267

Includes bibliographical references and index.

"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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