Consumer Behavior : buying, having, and being / Mike R. Solomon,
Material type:
TextPublisher: Boston : Pearson, [2019]Edition: Thirteenth EditionDescription: xxi, 640 pages ; 29 cmContent type: - text
- unmediated
- volume
- 9781292318103
- 658.8
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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Central Library | 658.8 S656 2019 (Browse shelf(Opens below)) | C.1 | Available | 008277 |
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Revised edition of the author's Consumer behavior, 2015.
Includes indexes.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
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