Mark J. Barrenechea. Software rules : how the next generation of technology tools will increase strategic effectiveness - and create competitive advantage / Mark J. Barrenechea. - New York : McGraw-Hill, 2002. - xii, 244 p. Includes index. ISBN: 0071385169 Subjects--Topical Terms: Electronic commerce--Business --Data processing--Organizational effectiveness. Dewey Class. No.: 658.05 B271