Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.

Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 3rd - Boston : McGraw-Hill/Irwin, 2001. - xiii, 990 p.

Includes bibliographical references and indexes.

72312831


Technological innovations --Management--New products --Management--High technology industries --Management.

658.514 B954