Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 3rd - Boston : McGraw-Hill/Irwin, 2001. - xiii, 990 p. Includes bibliographical references and indexes. ISBN: 72312831 Subjects--Topical Terms: Technological innovations --Management--New products --Management--High technology industries --Management. Dewey Class. No.: 658.514 B954