David Ford ; Pierre Berthon ... [et al.]. <br/><br/>
The business marketing course :  managing in complex networks / 
David Ford ; Pierre Berthon ... [et al.]. 
 - 2ND 
 - Chichester :  John Wiley,  2002. 
 - xv, 238 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>471877220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing --Management--Business networks --Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  F699