Warren J. Keegan <br/><br/>
Global marketing management  / 
Warren J. Keegan 
 - 5th 
 - New Delhi :  Prentice Hall,  2001. 
 - xix, 828 p. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  K262