Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel" <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel" 
 - 6th 
 - Ohio :  South-Western,  2002. 
 - xiv, 751 p. " 
<br/><br/>Include bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>324068611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  L218