TY  - BOOK
AU  - Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel"
TI  - Marketing
SN  - 324068611
U1  - 658.8  L218 
PY  - 2002///
CY  - Ohio
PB  - South-Western
KW  - Marketing
KW  - Management
N1  - Include bibliographical references and indexes
ER  -