TY  - BOOK
AU  - John E. Richardson
TI  - Marketing
SN  - 72433523
U1  - 658.8  R521 
PY  - 2001///
CY  - Dushkin
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing -Social aspects
KW  - Marketing -Management.
N1  - Includes bibliographical references and index
ER  -