William M. Pride, O.C. Ferrell. <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - 12th 
 - Boston :  Houghton Mifflin ,  2003. 
 - various pagings 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>618192433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  P947