TY  - BOOK
AU  - William M. Pride, O.C. Ferrell.
TI  - Marketing: concepts and strategies 
SN  - 618192433
U1  - 658.8  P947 
PY  - 2003///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -