TY  - BOOK
AU  - Jerry Wind, Vijay Mahajan.
TI  - Digital marketing: global strategies from the world’s leading experts 
SN  - 471361224
U1  - 658.8  W763 
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Internet marketing
KW  - Consumer behavior
KW  - Electronic commerce
N1  - Includes bibliographical references and index
ER  -