William G. Zikmund, Michael d'Amico" <br/><br/>
Effective marketing: creating and keeping customers in an e-commerce world. / 
William G. Zikmund, Michael d'Amico" 
 - 3rd 
 - Ohio :  South-Western,  2002. 
 - x, 553p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>324125690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Consumer behavior--Export marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.8  Z68