TY  - BOOK
AU  - William G. Zikmund, Michael d'Amico"
TI  - Effective marketing: creating and keeping customers in an e-commerce world.
SN  - 324125690
U1  - 658.8  Z68 
PY  - 2002///
CY  - Ohio
PB  - South-Western
KW  - Marketing
KW  - Consumer behavior
KW  - Export marketing.
N1  - Includes bibliographical references and index
ER  -