TY  - BOOK
AU  - P R Smith with Jonathan Taylor.
TI  - Marketing communications: an integrated approach 
SN  - 749436697
U1  - 658.802  S642 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes bibliographical references (p. 628) and index
ER  -