Orville C. Walker Jr <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker Jr 
 - 4th 
 - Boston :  McGraw-Hill/Irwin,  2003. 
 - xviii, 365 p" 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>71151176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  W177