TY  - BOOK
AU  - Orville C. Walker Jr
TI  - Marketing strategy: a decision-focused approach 
SN  - 71151176
U1  - 658.802  W177 
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -