TY  - BOOK
AU  - Peter Cheverton.
TI  - Key account management: a complete action kit of tools and techniques for achieving profitable key supplier status 
SN  - 749441690
U1  - 658.804  C527 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references (p. 350-351) and index
ER  -