TY  - BOOK
AU  - Alan T. Shao.
TI  - Marketing research: an aid to decision making 
SN  - 324074506
U1  - 658.83  S528 
PY  - 2002///
CY  - Ohio
PB  - South-Western
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -