John R. Webb <br/><br/>
Understanding and designing marketing research / 
John R. Webb 
 - 2nd 
 - London :  Thomson Learning,  2002. 
 - xiii, 235p. 
<br/><br/><label>ISBN: </label>1861525761 
<br/><br/><label>Dewey Class. No.: </label>658.8  W365