Gilbert A. Churchill, Jr., Dawn Iacobucci. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr., Dawn Iacobucci. 
 - 8th 
 - Fort Worth :  Harcourt College Publishers,  2002. 
 - xxvi, 1006 p" 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>30331013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  C563