TY  - BOOK
AU  - Gilbert A. Churchill, Jr., Dawn Iacobucci.
TI  - Marketing research: methodological foundations 
SN  - 30331013
U1  - 658.83  C563 
PY  - 2002///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -