Wayne D. Hoyer, Deborah J. MacInnis. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis. 
 - 2nd 
 - Boston :  Houghton Mifflin,  2001. 
 - xxi, 681 p. 
<br/><br/>Includes bibliographical references (p. 563-641) and indexes. 
<br/><br/><label>ISBN: </label>618013261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8  H868