Subhash C. Jain <br/><br/>
Marketing strategy: planning, implementation, and control / 
Subhash C. Jain" 
 - New Delhi :  Cengage Learning,  2004. 
 - 673 p. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8131505434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  J254