TY  - BOOK
AU  - Subhash C. Jain
TI  - Marketing strategy: planning, implementation, and control
SN  - 8131505434
U1  - 658.8  J254 
PY  - 2004///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -