Del I. Hawkins … [et al.]. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins … [et al.]. 
 - 8th 
 - Boston :  McGraw-Hill/Irwin,  2001. 
 - xxiv, 776p. 
<br/><br/><label>ISBN: </label>71180397 
<br/><br/><label>Dewey Class. No.: </label>658.8  H393